Kip says "they" knew about it already and were ready. By the time I got to watching the entry, late on Thursday night/early Friday morning, the most boring entry in Wikipedia had already been locked.
Looking at the edit history, an anonymous IP probably from Hicksville, NY, had edited the trivia section of http://en.wikipedia.org/wiki/Librarians to indicate that "Librarians are hiding something." That was a little past midnight ET of the 25th. Seriously suspect a Colbert Report planted edit here.
From 3:56pm to 4:03pm on the 25th a series of back and forth edits and repairs and then the whammy handle put down on the Librarians article and associated linked articles. Very Lemony Snicket, cutesy-pie, all vandal edits indicate that we are "hiding something". Colbert's Wikipedia profile was locked down at the same time.
If Stephen Colbert had said that Librarians were an endangered species, as he did for elephants, would we have seen the decline in numbers in the profession reverse? Imaginabrarians? He could have saved the profession. Or at least generated more librarians to join ALA and pay those "professional" dues.
http://www.comedycentral.com/motherload/?ml_video=87528
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